Politics and Elections Blog
Trends, tools and news from the Google Politics & Elections team
Google for the Public Sector lands in Oz
Thursday, September 17, 2009
(Cross-posted from the
Official Google Australia Blog
)
The Australian public sector has a great track record of embracing the web. Australia was the first country to launch a
Google election site
in 2007, the
NSW government map
makes public spending more transparent, and the recently announced
Government 2.0 taskforce
has been charged with
accelerating Government onto the web
.
Australians spend more time online than on any other media, and more people access government information online than in any other way. The Internet makes government more transparent and accountable and has opened up communication between politicians and their constituents.
In this spirit Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy, tonight launched Google for the Public Sector,
www.google.com.au/publicsector
, a guide to the tools and best practice for the public sector to reach, communicate and engage with their communities.
Many of these products are used by governments around the world to:
Foster direct and open communication (
YouTube
,
AdWords
,
Blogger
)
Encourage participation in public debate (
Moderator
)
Tap into the public pulse (
News Alerts
,
Insights for Search
)
Target and maximize online presence (
Webmaster tools
,
Analytics
)
Lead the shift to cloud computing (
Apps
,
Enterprise
)
To see these tools in action:
Posted by Iarla Flynn, Head of Public Policy
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